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Revenue & Beyond

You're the reason it's growing.
You're also the reason it's stuck.

Your business is real, and revenue is coming in. But growth still runs through you: your relationships, your conversations, your presence in every deal.

I've been through three exits, once as founder, twice from inside the leadership team, and I learned the same lesson each time, buyers of companies don't pay for revenue, they pay for a business that runs without the founder in it. That's the sales, pricing, and operations I build with founders, so you can take a real holiday long before you sell, and sell for the right number when you do.

The Problem

Revenue depends entirely on you. Take yourself out of the room and growth stalls.

The Fix

Sales, pricing, and operations built to run without you, so growth doesn't stall when you step back.

Who I Serve

B2B founder-led tech, digital, and service businesses under £5m revenue.

Book your Revenue Diagnosis See how I work
£4m revenue growth £3m Breitling contract signed 8-figure exit
Simon Watson, founder of Revenue & Beyond
Revenue & Beyond Revenue that works without you in every room. Book a conversation → Fixed-scope The Revenue Roadmap Sprint. Learn more → Track record Three exits. One sold for eight figures. Now I help founders build theirs. Read more → Insights Founder content, every week. Read the latest →
Who I Work With

Built for founders. Specifically.

I work with B2B founders of tech, digital product and service-based businesses, under £5m revenue, where growth is real but fragile, and the founder is still the commercial engine holding it together.

Most revenue problems have the same root cause: growth depends entirely on one person.

The Problem

Commercial, financial, operations, hiring, firing, none of it runs without your personal involvement. Pricing and cash flow are guesswork. Marketing spend goes out with no real way to prove it's working. You're still closing half the deals yourself because there's no process anyone else can run. And when you need to hire or let someone go, you're doing it without an HR function behind you.

The Fix

I've been exactly there: hiring, firing, managing cash, chasing pipeline, and fixing the operational mess myself, as a founder and as employee number one more than once. Now I build the sales, pricing, and operations that let growth carry on without you in every room, whatever stage the business is at.

Who I Serve

B2B tech, digital, and service businesses under £5m revenue. I support founders commercially, whether that's scaling toward an exit or building sustainable growth that gives you a life outside the business.

The Work

Five ways to work together.

Each one stands on its own. Not sure which fits? Start with the Commercial Audit below, a half-day session that tells you exactly what's broken and what to fix first. Everything else follows from what that reveals.

£3m Breitling contract signed this way £2m pipeline built from scratch 8-figure exit built the same way
Retained partnership — by business stage
Monthly advisory

Founder Line

£600 +VAT / month

For founders who want a second, experienced opinion across the whole business. One month the live issue might be pricing or cash. The next it's a hiring decision, a marketing channel that isn't pulling its weight, or an operational bottleneck slowing everything else down. Founder Line exists to be that sounding board, on the phone, once a month, without a four-figure retainer attached.

Delivered jointly with Jordan Adams, his track record and background are at thefounderline.com.

  • One 60-minute call a month with Simon or Jordan, on whatever's actually live in the business that month
  • Message access between calls for decisions that can't wait
  • A working resource library spanning commercial, financial, and operational templates
  • Three-month minimum, then rolling month to month
Full detail at thefounderline.com →
Fully embedded

Retained Partner

£3,500 +VAT / month

For founders who've moved past the early stage and want a partner embedded across the business, not a specialist parachuted in for one function. Some months the priority is commercial: pipeline, sales process, pricing. Other months it's operational or financial: how the business actually runs day to day, what the numbers are telling you, where a hire is overdue. I work across whichever of those is the real constraint that month.

The retainer is flat because the scope isn't. It flexes around whatever the business actually needs next, not around what fits a fixed statement of work. No performance component, if you want part of my fee tied to results, that's the Retainer + Performance tier below.

  • Ongoing strategic involvement across commercial, operational, and financial priorities
  • Direct access between sessions, not a monthly call and radio silence in between
  • Systems and infrastructure built and refined as you grow, wherever the actual gap is
  • Built around making the business scalable, and eventually sellable
Book a conversation
Risk & reward

Retainer + Performance

Custom / engagement

The same embedded involvement as Retained Partner, across whatever mix of commercial, operational, and financial work the business needs, with a performance component layered on top and tied to the outcomes we agree matter most, not just my time.

The trigger is specific: a funded growth push, a new product launch, a pricing change, or a post-raise scale-up already in motion, where the right result is worth more to both of us than a flat fee, and you want me carrying some of that risk and upside alongside you rather than billing flat regardless of outcome.

  • Everything in Retained Partner, plus a performance component tied to agreed outcomes
  • Base level, and what counts as a result, set per engagement against your specific targets
  • Typically the right fit for larger accounts or ones with a clear growth trigger already in motion
£4m revenue growth £3m contract signed, with Breitling 8-figure exit, in 2 years 2 months
Read the case study →
Discuss terms →
Fixed-scope engagements — standalone
Start hereHalf-dayFixed £4k fee

Commercial Audit

The natural place to start if you're not sure yet. Most founders know something isn't working, they just can't see what, or what it's costing them. In one focused half-day, preceded by structured pre-work from both sides, I find out exactly what's broken and why it matters now.

You get a written roadmap within a week: what's broken, what to fix first, and how. Clear enough to hand to your team and act on immediately, whether or not we ever work together again. Most founders who go through it come out the other side certain of what needs to happen, and that's usually when the retained work starts.

  • Structured pre-work beforehand, so the half-day goes straight at what matters
  • A focused half-day session covering the whole commercial picture, not just sales
  • A written roadmap within a week: what's broken, what to fix first, and how
  • The same commercial lens I'd apply as a retained partner, compressed into a single session
  • Self-contained, no obligation to continue, though most audits surface enough to make the next step obvious
Book the audit
90 daysFixed £25k fee

Revenue Roadmap Sprint

Not just a plan. The actual commercial system your business needs, built alongside you over 90 days. Some sprints are mostly sales: pipeline, process, outbound. Others lean into pricing, operations, or the numbers behind the business. The system I build tracks whatever the real constraint turns out to be.

It runs as a mix of working sessions and async support, with a written strategy agreed early so we're both building toward the same thing, and infrastructure that's actually in place, not just recommended, by the time we finish.

  • A written commercial strategy, agreed early and built around your business, not a template
  • A working system delivered by the end: sales process, pipeline, pricing, or operational infrastructure, built to what you actually need
  • Structured working sessions plus async support throughout the 90 days
  • Designed to keep working without me once the sprint ends
  • Self-contained, no obligation to continue into a retained partnership
£300k closed in 8 months £2m pipeline built 40-50% expected to close within 12 months
Read the case study →
Start a Sprint
Case Study

From agency to eight-figure exit in 26 months.

Realtime Agency brought me in with a clear brief: grow the business and make it sellable within two years. Here's what that actually looked like.

£4m Revenue growth
£3m Three-year contract signed, with Breitling
8-figure Exit, in 2 years and 2 months
01

The brief

Realtime Agency brought me in with a clear brief: grow the business and make it sellable within two years, not just grow revenue for its own sake.

02

Building the engine

We rebuilt the commercial engine end to end: positioning, pricing, and sales process, plus the systems to support it, so growth didn't depend on any one person or deal.

03

Breitling signs

The commercial foundation held under real pressure. A three-year, £3m contract with Breitling became the largest deal in the agency's history.

04

The exit

Revenue grew by nearly £4m. Two years and two months after the brief, the business sold for eight figures, built to be sellable from day one.

We brought Simon in with a clear brief: grow the agency and make it sellable within 2 years. In that time, we grew revenues by nearly £4m, signed a three-year contract worth £3m with Breitling, and sold the business for eight figures in 2 years and 2 months. Simon was integral to all of it. If you're building to sell, my advice is to talk to Simon before you think you're ready.
Simon Wardropper, Co-Founder & CEO, Realtime Agency · Acquired by Pixis, 2024
See Retainer + Performance Talk exit strategy
Case Study

A £2m pipeline that took a year to build, and keeps compounding.

An enterprise software vendor selling six and seven-figure ARR deals needed trust with a narrow, high-value audience, not another volume outbound channel. Here's what that actually looked like.

£300k Net new contracts closed in 8 months
£2m Total pipeline built
40-50% Expected to close within 12 months
01

The brief

An enterprise software vendor selling six and seven-figure ARR deals needed a way to earn trust with a narrow, high-value audience.

02

Deliberate positioning

Picked the ICP hard, then went slow: curated dinners, breakfasts, and events, one relationship at a time. No pitching.

03

The compounding point

More than a year in is when it started paying off. £300k in net new contracts closed in eight months.

04

Where it stands now

A £2m live pipeline, with 40-50% expected to close within the next 12 months, still built on the same relationships.

Most enterprise pipelines are built to spike: one big push, one good quarter, then the well runs dry. This one was built to compound. A year of deliberate, patient positioning against a narrow ICP, and it's still producing conversations without new spend. That's the difference between a marketing campaign and a system.
Simon Watson, Founder, Revenue & Beyond
See the Revenue Roadmap Sprint Talk growth strategy
Testimonials

What it looks like in practice.

"We brought Simon in with a clear brief: grow the agency and make it sellable within 2 years. In that time, we grew revenues by nearly £4m, signed a three-year contract worth £3m with Breitling, and sold the business for eight figures in 2 years and 2 months. Simon was integral to all of it. If you're building to sell, my advice is to talk to Simon before you think you're ready."
Simon WardropperCEO & Founder, Realtime Agency
"Working with Simon from Revenue & Beyond has been transformational for WorkSavi. He's a founder and sales architecture expert who rebuilt our entire sales engine, bringing clarity, structure, and confidence. Our pipeline is now stronger and more predictable. We added over £1.7m in pipeline inside 6 months, and we've closed a total of £500k since we started working together."
Matt CaytonFounder & CEO, WorkSavi
"Beyond his commercial expertise, Simon stood out for his strategic thinking and founder-first approach. The focus was on refining positioning, sharpening messaging, and prioritising effort over tactics. He understands the realities of scaling a business, offering flexible, pragmatic support tailored to each stage."
Siobhan ChildFounder & Director, two+mo
"I engaged Simon to review our sales pipeline strategy, and he significantly sharpened our approach to operations and content. Honest and direct, yet supportive, he challenged our thinking and helped clarify what the business truly stands for."
Alistair Yates CMILTSupply Chain & Procurement Specialist
Simon Watson
Simon Watson Founder, Revenue & Beyond
Who Am I?

Founder multiple times over. Three exits. Now I help founders build the commercial layer that gets them to an exit, or to sustainable growth that doesn't consume them.

Multiple businesses founded 3 exits, 1 as founder Employee No.1, more than once Hundreds of millions in shareholder returns

I've been the founder, and I've been employee number one. Both jobs come with the same pressure: there's no one else to hand the problem to.

Being a founder is exhilarating, but it can also be draining and lonely. Every big decision is one you're making for the first time, with no one who's actually stood where you're standing to check it against.

I've learned the hard way about building, hiring, pricing, scaling, and exiting, 20+ years leading sales across EMEA. Carrying the number was never the whole job: I've hired the team, set the pricing, managed the cash, chosen the marketing channels, and fixed the operational mess nobody else would touch, because when it's your business or your equity, everything is your job.

That's what you get in your corner: someone who's already made the mistakes and celebrated the wins, so you can shortcut decisions, skip the painful wrong turns, and grow faster and more profitably than going it alone.

I founded Revenue & Beyond because I kept meeting the same type of founder, someone who'd built something real, grown it on personal effort and relationships, and then hit a ceiling they couldn't see past. The revenue was there, but the sales, pricing, and operations behind it were not. And the business wouldn't survive a sale or even a holiday without them.

I work with founders commercially, whether that means scaling the business to an exit or building sustainable growth that lets you have a life, not just a business that consumes you.

If that sounds like you, then let's have a chat.

01

Operators over theorists

I've held quota, built pipelines, and sat in the rooms where deals get made. I don't advise from the outside.

02

Outcomes, not hours

I'm paid to move the number, not to bill hours. If it doesn't change revenue, it doesn't make the cut.

03

Systems that outlast me

The job is done when the business runs without me in the room, not when I've made myself indispensable to it.

04

Honest over comfortable

I'll tell you what isn't working, even when it's not what you want to hear. That's what you're paying for.

05

Early to what matters

I was applying AI to sales operations back in 2015. I look for what's next before it's the obvious move.

06

Built around you, not a template

Every business's real constraint is different. I build around what yours actually needs, not a fixed playbook.

Next Step

Book your Revenue
Diagnosis Call.

Ready to bring in a hands-on commercial advisor to fix your revenue engine and build predictable ARR? If that's a yes, book a call below.

The Problem

You're the bottleneck in your own growth, and you already know it.

The Fix

A partner who builds the sales, pricing, and operations that outlast you.

Who This Is For

Founder-led businesses ready to move, not ones who want to think about moving.

On the call, you'll get

  • Insight into what I learned building and exiting three businesses (IPO, trade sale, VC-backed sale)
  • A chance to talk through what's actually holding your revenue back
  • My read on where the real leverage is in your commercial engine
  • Time for whatever questions you've got

As a follow-up, you'll receive

  • A write-up of the call
  • A free, bespoke commercial report setting out the first steps to make your revenue engine predictable and your business exit-ready

Unique to you. Built for your business, not lifted from a template.

If there's a fit to work together, you'll feel it.

Book your Revenue Diagnosis Call
Simon Watson
Simon WatsonFounder, Revenue & Beyond
Prefer email?I reply personally
simon@revenueandbeyond.com
LinkedInConnect directly
/in/simonwatson13
Based inWorking across the UK
London

Every reply comes from me, not a team inbox.